Success can build a company.

But it takes intentionality to build a family culture.

In Part 2 of our conversation with Jeff Rutt on the 100X Podcast, we moved beyond business strategy and into something even more important: parenting, grandparenting, and legacy.

Jeff shared how consistent habits shaped his children:

• prayer together
• Scripture memorization
• serving others
• mission trips
• hard work
• generosity

He laughed about his kids spending Saturdays power washing rental properties or spreading straw on job sites. At the time, they didn’t appreciate it.

Now they do.

One of the most powerful themes from the episode was exposure.

Jeff and his wife intentionally took their children around the world from a young age. Not for luxury travel, but to let them see how other people lived, struggled, and served.

That experience shaped their hearts.

Today, their children continue living missionally in their own ways, carrying those values into adulthood and now into the next generation.

The conversation also explored:

• how generosity changes family culture
• practical ways to spend intentional time with grandkids
• creating purpose inside company culture
• helping employees connect work to impact
• balancing ambition with humility

Jeff also emphasized something many leaders forget: don’t take yourself too seriously.

Take your work seriously.
Take your calling seriously.
But keep your ego in check.

In a culture chasing comfort and convenience, this conversation felt like a refreshing reminder that purpose is built intentionally — one habit, one conversation, and one act of generosity at a time.