Lloyd Reeb
Founding Partner of the Halftime Institute, 100x Forum, and Ardent Mentoring
Lloyd Reeb is a social entrepreneur, author, and thought leader focused on helping high-capacity leaders navigate the second half of life with purpose, clarity, and impact. As a founding partner of the Halftime Institute, the 100x Forum, and Ardent Mentoring, Lloyd has spent over two decades equipping leaders to multiply their influence through organizations, mentoring, and redemptive ventures.
Early in life, Lloyd’s entrepreneurial spirit emerged when, at 14, he invested in a piece of land near Atlantic City—an experience that sparked a passion for building and creativity. He went on to study at McGill University, earning a degree in three years to enter the workforce faster. After starting his career in marketing at TD Bank, Lloyd transitioned into real estate development, building senior living communities that provided financial freedom and opened the door to a deeper question: What am I really here for?
That search led Lloyd to co-found the Halftime Institute with Bob Buford in 1998. Since then, Halftime has become a global movement, guiding thousands of leaders from success to significance. In 2024, the Institute merged with Faith Driven Movement, and Lloyd launched the 100x Forum—a network of high capacity leaders seeking to leverage their resources for exponential Kingdom impact.
He also co-founded Ardent Mentoring with Chris Crane, pairing seasoned leaders with young entrepreneurs to scale redemptive ventures that bring hope and renewal worldwide.
Lloyd’s passion lies in mobilizing others—he believes that his greatest impact comes not just from what he builds, but from helping others build. “My fruit grows on other people’s trees”.Lloyd and his wife Linda live on Lake Norman in North Carolina. They’ve been married nearly 45 years, have three married children, and five grandchildren. He’s written ten books, including From Success to Significance, The Social Entrepreneur, and Sage Stage: Growing Fruit on Other People’s Trees.